Privacy Policy | Excel Tire Gauge

Effective date: 08/06/2026 Last updated: 08/06/2026

The short version

We collect two kinds of information: what you give us directly (like filling out a quote form) and what your browser tells us automatically (like which pages you visited). We use it to respond to you, improve the site, and run our business. We do not sell your personal information. You can ask us what we have on you and ask us to delete it.

The rest of this page is the detailed version.

1. Who we are

This Privacy Policy applies to exceltiregauge.com and is issued by Excel Tire Gauge and its affiliated companies, Air Excel and Excel Air Service (collectively, “Excel,” “we,” “us,” or “our”).

If you have questions about anything in this policy, contact us using the details in Section 12.

2. Information we collect

2.1 Information you give us

When you fill out a form, request a quote, register for an event, contact support, or subscribe to updates, we may collect:

• Name
• Email address
• Phone number
• Business or organization name
• Job title
• Business mailing address or site location
• Details about your site, equipment needs, or existing installation
• Any other information you choose to include in a message to us

2.2 Information collected automatically

When you visit the site, our servers and analytics tools automatically receive:

• IP address and general geographic location (typically city or region level)
• Browser type and version
• Operating system and device type
• Pages viewed, time spent on pages, and click paths through the site
• The website or search engine that referred you
• Date and time of your visit

2.3 Information from cookies and similar technologies

See Section 4 for a full explanation of what cookies we use and how to control them.

2.4 What we do not collect

We do not knowingly collect Social Security numbers, driver’s license numbers, biometric data, precise GPS location, or health information through this website.

We do not process payment card information on this website. If a transaction requires payment, it is handled by a third-party payment processor under that processor’s own privacy terms.

3. How we use your information

We use the information described above to:

• Respond to quote requests, sales inquiries, and support tickets
• Prepare proposals and recommend equipment appropriate to your site
• Fulfill orders, schedule installation, and provide service and warranty support
• Send administrative communications about your account, order, or equipment
• Send marketing communications, where you have opted in or where permitted by law (you can unsubscribe at any time)
• Understand how visitors use the site so we can improve it
• Diagnose technical problems and maintain site security
• Detect and prevent fraud, abuse, and unauthorized access
• Comply with legal obligations and enforce our agreements

We do not use your information to make automated decisions that produce legal or similarly significant effects about you.

4. Cookies and analytics

4.1 What cookies are

Cookies are small text files placed on your device by a website. They allow the site to remember your actions and preferences and let us understand aggregate visitor behavior.

4.2 Categories of cookies used on this site

Strictly necessary cookies. Required for the site to function — page loading, security, and form submission. These cannot be turned off through our site.

Analytics and performance cookies. These help us understand which pages are visited, how long visitors stay, and where they come from. We use Google Analytics for this purpose. Google Analytics collects information including your IP address (which may be truncated/anonymized), device information, and browsing behavior on our site. Google’s practices are governed by the Google Privacy Policy. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.

Functional cookies. Remember your preferences, such as previously entered form information or display settings.

Advertising and retargeting cookies. If Excel runs paid advertising or retargeting through platforms such as Google Ads, Meta, or LinkedIn, those platforms place cookies or pixels that allow us to show ads to people who have visited our site. Delete this paragraph if no advertising pixels are installed; keep it and name the specific platforms if they are.

4.3 Controlling cookies

Most browsers let you refuse or delete cookies through their settings. Blocking strictly necessary cookies may prevent parts of the site from working correctly. Instructions for the major browsers are available in each browser’s help documentation.

4.4 Do Not Track

Some browsers transmit a “Do Not Track” signal. There is currently no uniform industry standard for how to respond to these signals, and this site does not currently respond to them. We do honor recognized opt-out preference signals to the extent required by applicable state law (see Section 8).

5. How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money.

We share information only in the following circumstances:

Service providers. We use third-party vendors to operate our business. These include form and CRM providers (such as Zoho), event registration platforms (such as Eventbrite), email delivery services, website hosting providers, and analytics providers. These vendors receive only the information they need to perform their function and are contractually restricted from using it for their own purposes.

Affiliated companies. Information may be shared among Excel Tire Gauge, Air Excel, and Excel Air Service to fulfill your request — for example, when a sales inquiry leads to a service scheduling need.

Business partners. Where a request relates to equipment placed at a partner location or a distributor’s territory, we may share your contact and site information with that partner so they can respond.

Legal requirements. We may disclose information when required by law, subpoena, court order, or governmental request, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers. If Excel is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a materially different privacy policy.

6. How we protect your information

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These include:

• Encryption of data transmitted between your browser and our site (HTTPS/TLS)
• Access controls limiting employee access to information on a need-to-know basis
• Reputable third-party hosting and form providers with their own security programs
• Periodic review of our security practices

No method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

7. How long we keep information

We retain personal information only as long as necessary for the purposes described in this policy:

When information is no longer needed, we delete it or de-identify it.

8. Your privacy rights

8.1 Rights available to all visitors

Regardless of where you live, you may:

• Ask us what personal information we hold about you
• Ask us to correct information that is inaccurate
• Ask us to delete information we no longer need
• Unsubscribe from marketing emails using the link in any message or by contacting us

We will respond to requests within a reasonable time and will not discriminate against you for exercising these rights.

8.2 California residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what categories and specific pieces of personal information we have collected, the sources, the business purpose, and the categories of third parties with whom we share it
• Delete personal information we have collected from you, subject to legal exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information. Excel does not sell personal information or share it for cross-context behavioral advertising. 
• Limit the use of sensitive personal information. Excel does not collect sensitive personal information as defined by the CPRA.
• Non-discrimination for exercising any of these rights
  
  

Categories collected in the preceding 12 months: identifiers (name, email, phone, IP address); commercial information (products or services inquired about); internet activity (browsing and interaction with our site); professional information (employer, job title); and geolocation at the general region level.

To submit a request, contact us using Section 12. We will verify your identity by matching the information you provide against our records. You may use an authorized agent; we may require written proof of authorization.

8.3 Other state privacy laws

Residents of other states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, among others — may have similar rights to access, correct, delete, and obtain a portable copy of their personal information, and to appeal a denied request. We honor these rights on the same terms described above. To appeal a decision, reply to our response or contact us using Section 12.

9. Children’s privacy

This site is intended for business customers and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

10. Third-party links

Our site links to third-party websites, including social media profiles, partner sites, and external form and registration platforms. This policy does not apply to those sites. We encourage you to read the privacy policy of any site you visit.

11. Changes to this policy

We may update this policy to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be announced with prominent notice on the site. Your continued use of the site after a change takes effect means you accept the revised policy.

12. How to contact us

For questions about this policy, or to exercise any privacy right described above:

Excel Tire Gauge Attn: Privacy Request 215 Jefferson Blvd Warwick, RI 02888

Phone: +1 (401) 732-8420 Email: sales@exceltiregauge.com

Please include enough detail for us to locate your records and describe the request clearly.