About us
Excel Tire Gauge
In 1999, we introduced digital air to the United States. We were the first—and more than 25 years later, we’re still setting the standard. Our air machines are the ones customers recognize, trust, and choose to use.
How it started
America’s Leader in Digital Air Calibration TECHNOLOGY
With more than 180,000 units installed at gas stations, convenience stores, tire shops, car washes, and businesses across the United States, Excel Tire Gauge has built its reputation on quality, innovation, and exceptional customer service. For more than 25 years, we’ve remained committed to keeping production local, maintaining the highest standards, and delivering reliable air solutions built to perform and built to last.
Our story began in the late 1990s, when Excel Tire Gauge founder and president Jay Nelson traveled to Brazil and met with the owners of Excel Fueling Technologies. He saw an opportunity to bring their digital air calibration technology to the U.S. market—taking the guesswork out of tire inflation and giving drivers a faster, easier, and more accurate way to properly inflate their tires.
That vision led to the founding of Excel Tire Gauge in 1999 and made Excel one of the first companies to bring digital air calibration technology to the U.S. market.
The early success of our automatic tire inflators at gas stations and tire shops set the stage for what came next. As customer needs evolved, so did Excel. We continued developing new technology and eventually introduced the self-contained air tower with integrated credit card payments and online communications—bringing payment, connectivity and data to the air machine.
Today, that technology gives operators more than a reliable way to provide air. Connected machines and remote monitoring provide greater visibility into machine activity, performance and revenue, helping our customers make smarter decisions about their air programs.
And we’re not finished. Excel Tire Gauge continues to innovate, explore new markets and develop better ways to serve our customers. More than 25 years after we opened our doors, our focus remains the same: build high-quality air solutions, support the people who rely on them and keep moving the industry forward.
Three companies, one standard
Excel Companies
Excel Tire Gauge is America’s leading manufacturer of high quality digital air calibration equipment.
Air Excel gives qualified gas stations and convenience stores a reliable paid air machine with no upfront investment while earning a share of the revenue it generates.
Excel Air Service offers businesses a wide range of service options to meet the needs and requirements of all our customers.
Mission
We are dedicated to providing superior digital air equipment solutions to customers across multiple industries that will increase efficiency and promote sustainability.
Values
With our dedication to innovation, we deliver efficient, reliable, and safe digital air machines that meet the highest standards of quality, ensuring customer satisfaction.
Vision
[01]
Customer Service Excellence
We will continue to provide exceptional customer service, ensuring all customers receive timely, helpful and courteous support.
[02]
Product Innovation
We are dedicated to continuous innovation, developing new air solutions that meet the evolving needs of our customers.
[03]
Sustainability
We will continually educate ourselves on sustainable best practices to manufacture air solutions that reduce carbon emissions, contributing to a cleaner and greener world.
