RNR Tire Express corporate is partnering with Excel Tire Gauge to provide free air to its customers. The national tire retailer installed its first two SC05-SS Classic Series air machines at its Clearwater, Florida location in the Fall of 2019. Our two companies are working together to promote Excel Tire Gauge’s equipment at RNR’s franchise locations. “We are very excited about this new partnership and excited to be part of a new standard operating procedure in regards to tire pressure maintenance,” said Roger Audette, Director of Sales and Marketing at Excel Tire Gauge. Installing Excel Tire Gauge digital air machines should prove to be a smart strategic move for RNR. Tire shops that choose Excel products often experience improved customer loyalty as Excel air machines are used 30% more often than the competition’s machines. This is likely because customers appreciate the faster and easier tire filling process that Excel products provide. RNR Tire Express is adding to this effect by using custom decals on their SC05-SS air machines. This will help customers associate their positive inflation experience with the RNR brand. Providing customers with digital air machines creates a unique opportunity for tire shops. While providing customers with free air is not as common among the tire shop industry, over 860 million people fill their tires at gas stations each year. Tire shops like RNR who are savvy enough to provide air inflation to customers can tap into this massive audience, bringing more traffic to their stores. Additionally, some of the customers who stop at tire shops like RNR to inflate their tires are bound to find that one of their tires is damaged, leaking, or otherwise can not hold air. Conveniently, the customer will be able to walk right into the store and schedule a tire change. While this will not be the case for all customers, any opportunity to bring in more traffic is an opportunity to make a sale.